ISSN: 1817 4428

The Retail and Marketing Review (RMR)was first published in 2003 under the name the International Retail and Marketing Review. In 2014 the journal received accreditation from DHET and the name changed to The Retail and Marketing Review.

The aim of the Retail and Marketing Review is to serve as a vehicle for the publication and dissemination of research of a high standard in the fields of the economic and management sciences, with specific reference to marketing and retail related subjects.

Articles published in this journal may take a quantitative or qualitative approach, but all articles are required to reflect rigorous and structured research and analysis built on a solid review of the relevant theory and existing literature that must be fully referenced. Empirical work must be based on the scientific method, modern sampling procedures and incorporate relevant statistical analysis.

In particular, the focus on retailing addresses topics such as the process of retailing of products and services, retail planning, retail promotion, store management, consumer and shopping behaviour, industrial psychology, management, retail distribution and supply chain management, procurement, as well as direct marketing and e-tailing. The focus on marketing addresses all areas of marketing and marketing management, including advertising and branding, product management, new product development and innovation, pricing and economic decisions in marketing, marketing models, international and export marketing, services marketing, sales management and personal selling, consumer behaviour, the methodology of marketing research, macro-marketing and societal issues in marketing, as well as sustainability and ethical issues in marketing.