| Research Project in Marketing - HRBUS84 | |||
|---|---|---|---|
| Honours | Year module | NQF level: 8 | Credits: 36 |
| Module presented in English | Module presented online | ||
| Co-requisite: HMEMS80 | |||
| Purpose: The purpose of the module is to equip students with the competencies required to plan, execute and write an acceptable academic research proposal in Marketing. Students will be able to gather, analyse, evaluate and apply knowledge and reason and debate in written format a specific topic, recognising existing research on the topic and integrate appropriate research methodologies in Marketing. | |||
| Contemporary Issues in Marketing - MNM4801 | |||
|---|---|---|---|
| Honours,Post Graduate Diploma | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: To provide the student with relevant competencies (knowledge, skills, norms and values) in order to understand, analyse and interpret the impact of contemporary marketing issues on the marketing activities of the firm and to prepare a considered strategic marketing response to these issues that can be documented and be used to guide the firm's future marketing effort. The application of the skills and knowledge will provide the student with the ability to proactively respond to the changing environment. To expose students to the importance of keeping abreast of the latest issues impacting on marketing, as well as to specific contemporary marketing issues. | |||
| Marketing Metrics - MNM4803 | |||
|---|---|---|---|
| Honours,Post Graduate Diploma | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: To provide the student with relevant competencies (knowledge, skills, norms and values) in order to select, calculate and explain key marketing and business metrics. The student will understand how the metric is constructed and how it is used in decision-making, as well as how to manage the implications of the metric for the business. | |||
| Strategic Marketing in Practice - MNM4805 | |||
|---|---|---|---|
| Honours,Post Graduate Diploma | Year module | NQF level: 8 | Credits: 24 |
| Module presented in English | Module presented online | ||
| Purpose: The purpose of this module is to build on the existing strategic marketing knowledge of undergraduate students. This module provides insight into the building blocks of strategic marketing and the interrelatedness of these building blocks. It covers the formulation, implementation and control of strategic marketing plans and also affords students with the opportunity to evaluate and develop a strategic marketing plan and to suggest ways to implement strategy in given business contexts. | |||
| Personal Selling - MNM1501 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: Module deals with the role of sales in the marketing mix, the task of the salesperson, the purchasing process, methods to increase professionalism in sales, particular problems in the selling of consumer and industrial goods and services, sales office administration and negotiation skills. The students who complete this module will have an informed understanding of the core areas in the field of personal selling. | |||
| Customer Service - MNM1502 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: This module aims to enable students to gain an informed understanding of the introductory concepts of customer service. Students will gain an informed understanding and the ability to select and apply the guidelines of communication and physical evidence in customer service environment. Furthermore, students will gain an informed understanding of and ability to select and apply guidelines in technology in customer service environment, how to design the service system, to manage failures within the service environment, and train staff to provide a high service quality and satisfactory customer service. | |||
| Introduction to Marketing - MNM1503 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: This module forms part of the Diploma in marketing and will be useful for students who perform marketing activities in any business. The module focuses on understanding of the basic principles of marketing through an in-depth study of topic such as, the nature of marketing, marketing environment, marketing information, consumer behaviour and market segmentation and the marketing mix. The knowledge and skills gained in this subject will serve to support the running of business and will therefore contribute to the development of the economy of the country. | |||
| Introduction to Retailing - MNM1504 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: To enable students to gain insight into an overview of the world of retailing and issues which every retailer should be aware of, such as the retail environment, the selection of the right suppliers, location and storage, the correct amount of merchandise to sell, the price for the product, the right service and retail promotion. | |||
| Introduction to Consumer Behaviour - MNM1505 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: After completing this module, the student will be able to demonstrate an informed understanding of the nature of consumer behaviour, the many individual and external/group factors that influence the behaviour of consumers and their decision-making processes. Students will be able to demonstrate an understanding of, and be able to show the ability to select and apply consumer research, market segmentation, targeting and positioning, standard methods of trends in consumer behaviour, and the concept of relationship marketing and customer relationship marketing. Furthermore, students will be able to apply their knowledge of consumer behaviour practically in order to implement the concepts of consumer behaviour in their field of work. | |||
| Introduction to Merchandising - MNM1506 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: Students will be able to demonstrate an informed understanding of merchandising, the retailing environment, the processes and procedures involved in planning, sourcing, selecting and supplying products and services to customers and managing and maintaining stock levels. Students will also be able to demonstrate an ability to apply standard methods and techniques of inventory and stock management procedures, an awareness of the fascinating field of visual merchandising and store atmospherics, and be able to identify and evaluate how retailers can price and communicate their product/service offerings to customers. This module will enable students to evaluate the success of their merchandising principles, techniques and procedures. Students enrolled for this module will be able to apply knowledge gained to practical in-store merchandising situations. | |||
| Introduction to Marketing Communication - MNM1507 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: The purpose of this module is to provide students with an informed understanding of the core elements of the marketing communication mix, and an informed understanding of the processes followed when developing strategies for each element of the marketing communication mix in order to solve well-defined marketing problems unique to the African context. The module exposes students to knowledge, trends and ethical considerations relating to advertising, personal selling, sales promotion, public relations and publicity, sponsorship, direct marketing as well as new media marketing. | |||
| Fundamentals of Public Relations - MNM1520 | |||
|---|---|---|---|
| Under Graduate Degree,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: This module aims to enable students to gain an informed understanding of the core areas in public relations. Students will gain the relevant knowledge regarding public relations principles and integrated communication. Students will gain the ability to discuss, select and apply the standard guidelines regarding the essential skills of a public relations practitioner; writing of text for different types of media; public relations communication and public relations campaigns. | |||
| Fundamentals of Branding - MNM1522 | |||
|---|---|---|---|
| Under Graduate Degree,Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: To provide students with an informed understanding of the core concepts of branding and an informed understanding of the key terms, concepts and general principles that are involved in branding. Students completing this module will be able to demonstrate an informed understanding of the nature of branding as a whole. Students will also be able to identify, define and apply the various brand elements. This module will provide students with informed knowledge and the ability to demonstrate the procedures and techniques involved in packaging and packaging design; positioning a brand, building a brands position as well as extending the brand. Students will also be able to demonstrate an informed understanding as well as apply the methods used to evaluate a brand. | |||
| Retail Store Management - MNM1524 | |||
|---|---|---|---|
| Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: To provide students with an informed understanding of the core concepts, key terms and general principles involved in retail store management. Students completing this module will gain an awareness of knowledge on management and managing store personnel, stock keeping, stock control and store management. This module will also provide students with informed knowledge and the ability to demonstrate the procedures and techniques involved in planning and controlling merchandise purchases, assortment management, store design and customer service management. | |||
| Fundamentals of Retail Buying - MNM1525 | |||
|---|---|---|---|
| Higher Certificate | Semester module | NQF level: 5 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: The purpose of this module is to enable students to acquire knowledge of the world of retail buying by developing their understanding of the buyers role; managing the supply chain, conducting customer analysis and purchasing in foreign markets and the internet. | |||
| Principles of Marketing Management - MNM1601 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Purpose: Students will be able to demonstrate detailed knowledge of the core marketing management principles including the marketing environment, marketing research, consumer behaviour, segmentation, targeting and positioning as well as the marketing mix. They will also be able to identify, analyse and solve problems in practical marketing scenarios by evaluating, selecting and applying appropriate information, procedures and methods. Furthermore they will be able to demonstrate an understaning of the relationship between marketing management principles and the ability to make marketing decisions in global and African contexts by developing a segmentation, targeting and positioning plan and a specific marketing mix of an organisation. Students enrolled for this module will also be able to demonstrate an ability to evaluate their performance against given criteria and provide support to the learning needs of others where appropriate. | |||
| Business-to-Business Marketing - MNM2604 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 | |||
| Purpose: Students credited with this module are able to demonstrate integrated knowledge of Business-to-Business Marketing in an organisation which includes the ability to apply and evaluate key concepts. Students are also able to demonstrate an understanding of knowledge and ability to evaluate types of knowledge with regards to critical issues involved in the marketing to organisational customers. Students are able to demonstrate an ability to analyse business markets, choosing target customers and developing innovative product packages aimed at them. Demonstrate an understanding of knowledge and the ability to critically evaluate types of knowledge about relevant business markets and developing a marketing strategy to optimally satisfy the chosen target market. | |||
| Consumer Behaviour - MNM2605 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 | |||
| Purpose: To enable students to gain knowledge on consumer behavior and the key terms, concepts and theories of consumer behavior and be able to apply, evaluate, select, gather evidence and apply the gathered information in the consumer behavior context. | |||
| Advertising and Sales Promotion - MNM2606 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 or MNM1601 | |||
| Purpose: The module provides students with an informed understand of the concepts, principles of integrated marketing communication and its process in the business environment. Such as the role of advertising and advertising strategy in the marketing environment; major advertising media methods available to marketers; media planning; the principles of sales promotion in the business environment; public relations and publicity in the marketing environment; the role of sponsorship, direct and digital marketing in the advertising environment. Students credited with this module are able to explore the latest developments in this field and are aided to discover the field of integrated marketing communication as it is practiced today in the working environment. | |||
| Public Relations - MNM2607 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM1502 or MNM1503 or MNM1507 or MNB1501 | |||
| Purpose: Students will be able to demonstrate detailed knowledge of core public relations concepts in the development of public relations, the public relations process, relationships with stakeholders, public relations research, public relations media, traditional and online public relations communication tools, public relations campaigns, crisis management, corporate social responsibility and ethics. Furthermore, they will be able to identify, evaluate, select and apply appropriate methods, procedures and techniques to practical scenarios or small businesses by examining the situation and solving a public relations problem or objective by means of using information to develop a public relations campaign, suggest media or public relations communication tools, a plan for effective crisis management or a corporate social responsibility strategy. They will also be able to demonstrate an understanding of the relationship between public relations and corporate social responsibility and ethics. | |||
| Channel Management - MNM2610 | |||
|---|---|---|---|
| Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 | |||
| Purpose: To enable students to gain insight into marketing logistics and distribution; channel management; physical distribution (logistics and warehousing); wholesaling; retailing and ethical issues in distribution; explain the importance of distribution channels to markets; identify trends in the distribution channels; illustrate supply chain management; analyze value chain and South African perspective of distribution management; evaluate channel design and member selection; managing distribution channel; GIVE EXA distribution channel and indicate online marketing channels. | |||
| Integrated Marketing Communication - MNM2611 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 | |||
| Purpose: The purpose of this module is to provide students with detailed knowledge and understanding of the IMC elements and IMC process. Students will be able to evaluate, select and apply appropriate methods, procedures and techniques in processes of investigation and application within the IMC context. Students will also be able to identify, analyse and solve problems in unfamiliar contexts, gathering evidence and applying solutions based on evidence and procedures appropriate to IMC. Furthermore, students will be able to provide an understanding of the ethical implications of decisions and actions, within an organisational or professional context, based on an awareness of the complexity of specific ethical dilemmas within the IMC context. Lastly, they will be able to present and communicate complex information reliably and coherently using appropriate academic and professional conventions, formats and technologies for IMC. | |||
| E-Commerce in Business - MNM2612 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1601 or MNM1601 or MNB102E or MAR111Y or PSS161Z | |||
| Purpose: This module will be useful to student who want to know more or get involved in using the e-commerce effectively in business especially for doing business on the internet. Students will gain detailed knowledge of the infrastructure of e-commerce, the creation and establishing of web pages; and knowledge of how the basic internet structure relates to and supports e-commerce and trading online. They will also have an ability to evaluate, select and apply appropriate online marketing methods, procedures or techniques to address the online market and communicate with customers to encourage them to buy online, build a relationship with them and monitoring and maintain the online presence. They will also have an ability to make decisions and act appropriately in familiar e-commerce environment with e-commerce instruments and in any given practical situations demonstrating an understanding of the impact of e-commerce components in various environments. They will also have an understadnong of mobile commerce and social commerce and its relationship with e-commerce. | |||
| Value Chain Marketing - MNM2613 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1502 or MNM1601 | |||
| Purpose: The purpose of this module is to introduce students to the concept of value chain and value chain marketing, and to provide a theoretical framework for studying this topic. Value chain marketing will be examined from a marketing perspective, focusing on the principles of value chain marketing in an African context. Various marketing perspectives and applications will be highlighted, and the discussion will provide practical examples of how marketing theory can be adapted in the various value chain scenarios. | |||
| Product and Price Management - MNM2614 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 | |||
| Purpose: The purpose of this module is to provide students with detailed knowledge and an understanding of the principles of product and price management, namely the concept of a product and price in the marketing context, market segmentation, differentiation, and positioning, product innovation and new product development, product packaging and labelling, the product lifecycle, product branding decisions, product strategy and management as well as different pricing models and the steps needed to formulate the final price of a product. Students will be able to evaluate, select and apply appropriate methods, procedures and techniques in processes of investigation and application within product and price management. Students enrolled for this module will be able to apply the principles of product and price management to a real-life scenario or case study. | |||
| Marketing in Africa - MNM2615 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM1502 or MNM1501 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNB1501 | |||
| Purpose: The purpose of this module is to help students develop knowledge and an understanding of marketing in an African context. The focus of the module is on the demography of Africa, profiling of the African consumer, highlight the key issues that characterise the business environment in Africa when doing business in Africa. Furthermore, the module explores township and informal market places, the South African consumer, business expansion in South Africa looking at the strategies for local market expansion, the importance and implications of segmenting the South African marketplace and promotion applications thereof. The module concludes with the application of product and distribution application from South African perspective. | |||
| Retail Buying - MNM3602 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1501 or MNM1502 or MNM1503 or MNM1504 or MNM1505 or MNM1506 or MNM1507 or MNM1601 or MNM2610 or MNM2614 or MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 | |||
| Purpose: To enable students to gain detailed knowledge of the scope, role, authority and responsibilities of buyers in various retail organisations; explain the buying practises performed in different types of retail organisations, evaluate, select and apply appropriate methods, procedures or techniques in processes of investigation or application within retail buying. Students can also evalaute the planning and implementation of a buying strategy for retail organisations within different contexts within the retail environment. | |||
| Retail Planning and Operations - MNM3603 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM2601 | |||
| Purpose: The purpose of this module is to enable students to demonstrate detailed knowledge within new or existing retail planning and operations management contexts of the main areas of retail planning and operations management; their ability to evaluate, select and apply appropriate methods, procedures or techniques to make decisions and solve problems in a retail context; and an understanding of the ethical implications of their decisions and actions in the retail context. Furthermore, to enable students to take charge of their learning by demonstrating an ability to take responsibility for decisions, evaluate performance against given criteria, accurately address their task-specific learning needs, and provide support to the learning needs of peers where appropriate. | |||
| Shopper Marketing - MNM3604 | |||
|---|---|---|---|
| Diploma | Semester module | NQF level: 6 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM2601 | |||
| Purpose: Students will be able to demonstrate detailed knowledge of shopper marketing. The concept of shopper marketing will be defined and its role in the overall marketing strategy in an African context will be discussed. They will also be able to evaluate, select and apply appropriate methods and techniques of shopper marketing. The development of a shopper marketing strategy will be discussed, and the issues around shopper marketing and its impact on marketing mix elements will be highlighted. They will also be able to evaluate different sources of information, to select information appropriate to a given situation and apply well-developed processes of analysis to that information. Students enrolled for this module will be able to apply the principles of shopper marketing to a real-life scenario or case study. | |||
| Marketing Planning - MNM3701 | |||
|---|---|---|---|
| Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: Students will be able to demonstrate integrated knowledge of marketing planning. Students will be able to identify, analyse and apply the marketing planning process by working with real companies to develop marketing plans. Students enrolled for this module will learn to understand the common principles of marketing planning and demonstrate an ability to develop a marketing plan for an organisation. | |||
| Marketing Research - MNM3702 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM2605 or MNM2611 or MNM2614 | |||
| Purpose: The purpose of this module is to provide students with integrated knowledge of the role of marketing research in marketing management. It will focus in more detail on the entire marketing research process which shed light on problem identification and objectives, the various types of research designs, data collection methods, sampling techniques and methods; data analysis methods for qualitative and quantitative data and reporting on findings. After completing this module, students will be able to demonstrate their understanding of the knowledge gained in each step of the marketing research process by applying theoretical concepts to a practical context in order to prepare students for their field of work. Students will further be able to demonstrate an understanding of, and be able to show ability to select and apply a range of methods to resolve a given marketing research problem in an ethical way that will support and promote welfare, justice and respect in marketing research. | |||
| Sales Management - MNM3703 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2602 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM1601 or MNM2611 or MNM2614 | |||
| Purpose: Students will have an integrated knowledge of sales management in an organisation which includes developing an effective sales force by properly organising, staffing and training the sales force according to the markets and products serviced; and evaluating the sales performance of the sales force. Students will also be able to demonstrate an ability to identify, analyse, evaluate and critically reflect on how sales force operations should be directed and managed in order to ensure a highly motivated and fairly compensated sales force; and principles of sales forecasting and sales territory design to effectively plan the sales for a given product or market that is under the sales managerﾒs control. Students will also be able to take decisions and act ethically, and have the ability to justify the decisions drawing on the various legal and ethical responsibilities that sales managers need to address in the management of a sales force | |||
| Marketing Applications - MNM3705 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM2605 or MNM2611 or MNM2614 | |||
| Purpose: The purpose of this module is to provide students with integrated knowledge on the role of marketing applications. After completing this module, students will be able to demonstrate their understanding of the knowledge gained by applying the principles of marketing in a project-based environment, especially marketing communications, practically. Students will be able to demonstrate a clear understanding and interpretation of the basic principles of marketing applications and project management in marketing and be able to apply theory to practice in the context of problem situations in their day-to-day work environment. The knowledge and skills gained from this module will serve to support the running of a business and will therefore contribute to the development of the economy of the country. | |||
| Retail Management - MNM3708 | |||
|---|---|---|---|
| Under Graduate Degree,Diploma | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2603 or MNM2604 or MNM2605 or MNM2606 or MNM2607 or MNM2612 or MNM2044 or MNM1601 | |||
| Purpose: The purpose of this module is to provide students with a well-rounded and systematic knowledge base of retail management, with emphasis placed on retail marketing, retail store operations and retail strategy. | |||
| Strategic Marketing - MNM3709 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614 or MNM202Y or MND204T or MNX202J or MNM3036 | |||
| Purpose: The purpose of this module is to enable students to gain insight into the nature of strategic marketing. The field of strategic marketing is extremely dynamic and challenging and the study of it will enable students to familiarise themselves with the ways in which a business pursues its objectives in a changing and highly competitive market. Strategic market encompasses what students have learned regarding marketing with the four main phases that are considered the thrust of a strategic marketing strategy, (1) strategic analysis, (2) market strategies, (3) strategic planning, and (4) strategy evaluation and control. | |||
| Brand Management - MNM3710 | |||
|---|---|---|---|
| Diploma,Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: The purpose of this module is to enable students to integrate knowledge of brand management in relation to the marketing and retail management discipline. This will be achieved through the ability of explaining, distinguishing and discussing the key concepts brand management namely, brand, branding, brand image, identity and positioning, brand architecture, brand equity and brand value chain, designing marketing programmes to build on brand equity, measuring brand equity and performance, brand content planning, branding in the digital era, branding in south Africa and Africa, international branding, a perspective on service branding, and internal branding and engagement. Further, the student must demonstrate knowledge and application in analysing brand management case studies by evaluating, judging and justifying the concepts. Thereby developing brand strategies. | |||
| International Marketing - MNM3711 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: The purpose of this module is to provide students with a comprehensive understanding of international marketing and the process of developing competitive international marketing strategies, based on a sound understanding of the international marketing environment. The ultimate aim of this module is to teach students how to develop an international marketing plan based on the international marketing planning process. | |||
| Customer Relationship Management - MNM3712 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM1502 or MNM2614 or MNM2602 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: The purpose of this module is to supply students with integrated knowledge of the central areas of Customer Relations Management (CRM). Students will be able to demonstrate an understanding as to why an organisation should establish and maintain relationships with various stakeholders and how to create value for them. Students will be able to evaluate and apply a range of methods of enquiry in CRM. Lastly, students will be able to demonstrate an ability to analyse, critically reflect on, and address complex problems, applying evidence-based solutions and theory-driven arguments in the field of CRM. | |||
| Services Marketing - MNM3713 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 or MNM1601 or MNM2614 | |||
| Purpose: Students credited with this module are able to demonstrate integrated knowledge of the marketing principles, activities and decisions applicable to service products and which include the ability to practically apply these principles, activities and decisions. Students are also able to demonstrate an understanding of knowledge and ability to evaluate types of knowledge with regards to critical issues involved in the marketing to service products. Students are able to demonstrate an ability to analyse customer behaviour and developing innovative service product packages. | |||
| Digital Marketing - MNM3714 | |||
|---|---|---|---|
| Under Graduate Degree | Semester module | NQF level: 7 | Credits: 12 |
| Module presented in English | Module presented online | ||
| Pre-requisite: MNM1601 or MNM2601 or MNM2605 or MNM2607 or MNM2608 or MNM2609 or MNM2610 or MNM2611 | |||
| Purpose: Students will be able to demonstrate integrated knowledge of digital marketing. The concept of digital marketing will be defined and its role in the overall marketing strategy will be discussed. Students will be able to analyse and apply the various methods of using the internet for marketing purposes by working with real companies. Students enrolled for this module will learn to integrate the internet into a comprehensive digital strategy that will complement and add to an organisation's marketing strategy. | |||