Marketing and Retail Research Outputs

Anti-consumption: Investigating the role of social-psychological factors in motivating customers to help other customers not to shop

Petzer DJ; Van Tonder E; Fullerton S
Research output: contribution to articles
http://hdl.handle.net/2263/95366
Yes

Customer relationship management and its perceived value from the perspective of SME owners/managers

Wiid JA
Research output: contribution to articles
https://journals.co.za/doi/abs/10.5281/zenodo.10225729
Yes

Use of social media marketing in laundry and dry-cleaning small businesses in the Ekurhuleni Metropolitan area

Mothudi H; Bothma DC
Research output: contribution to articles
https://journals.co.za/doi/abs/10.5281/zenodo.10226805
Yes

Corporate social responsibility in the South African retail sector: Are employees aware of what their employees are doing?

Theron ME; Cant MC; Wild JA
Research output: contribution to articles
https://journals.indexcopernicus.com/api/file/viewByFileId/1973656
Yes

Fashion retail strategies in-store design and planning: The case of South Africa

Cant MC; Bothma C
Research output: contribution to articles
http://doi.org/10.9770/jesi.2023.10.4(25)
Yes

The perceived valued of brand build: Do small and medium enterprises in South Africa recognise its values?

Wiid JA; Cant MC
Research output: contribution to articles
https://uesit.org.ua/index.php/itse/article/view/413
Yes

The influence of shopping motivations on clothing retail store loyalty in South Africa

Makhitha KM; Mbedzi T
Research output: contribution to articles
https://marketing.expertjournals.com/23446773-1105/
Yes

Validating brand personality dimensions to South African professional sport teams: A study of sharks and lions

Shezi NE
Research output: contribution to articles
https://business.expertjournals.com/23446781-1111/
Yes

Attributes influencing consumers' selection of a shopping centre: The demographic impact

Makhitha KM
Research output: contribution to articles
https://marketing.expertjournals.com/23446773-1105/
Yes

Validating brand personality dimension to South African professional sport teams: A study of Orlando Pirates and Kaizer Chiefs Football Clubs

Shezi NE
Research output: contribution to articles
https://marketing.expertjournals.com/ark:/16759/EJM_1112shezi167-180.pdf
Yes

Dwindling enrolment: is social media the answer to Student recruitment

Cant M; Beesoon J
Research output: contribution to articles
https://forumoswiatowe.pl/index.php/czasopismo/article/view/864/564
Yes

Do demographics matter in childhood attitudes on materialism? understanding South African tween consumers

Senooane B
Research output: contribution to articles
https://doi.org/10.26668/businessreview/2023.v8i8.2003
Yes

The commercialisation of childhood? materialism values of South African tweens

Senooane B
Research output: contribution to articles
https://www.ssbfnet.com/ojs/index.php/ijrbs/article/view/2457/1856
Yes

What makes a good leader: the context of the retail industry in South Africa

Wiid JA; Cant MC
Research output: contribution to articles
https://ssbfnet.com/ojs/index.php/ijrbs/article/view/2495/1843
Yes

Predictors of enrolment intention on social media: guidelines for Universities

Beesoon J; Cant MC
Research output: contribution to articles
https://ejournal.undiksha.ac.id/index.php/JET
Yes

Bringing children into the sociology of consumption: A symbolic consumption perspective

Senooane B; Wiid J
Research output: contribution to articles
10.7172/2449-6634.jmcbem.2023.2.4
Yes

The relationship between store elements and in-store shopping experience for customer satisfaction at rural grocery stores

Yakobi S; Wiid JA; Cant MC
Research output: contribution to articles
http://srustimanagementreview.ac.in/paper_detail.php?id=NDQw
Yes

Demographic variables do not affect the use of mobile devices for study and learning purposes

Cant MC; Wiid JA
Research output: contribution to articles
https://uesit.org.ua/index.php/itse/article/view/413
Yes

Factors influencing the online clothing shopping intention of emerging Township consumers in South Africa: The mediation effect of attitude

Makhitha KM; Ngobeni K
Research output: contribution to articles
https://doi.org/10.36648/1550-7521.21.60.353
Yes

Sports footwear branding: its influence on consumer attitudes and purchase intentions

Redda EH; Shezi NE
Research output: contribution to articles
10.7172/2449-6634.jmcbem.2023.2.4
Yes

The effects of marketing communication strategies on the performance of small and medium enterprises (SMES) in Polokwane

Phokwane LC; Makhitha KM
Research output: contribution to articles
https://gbata.org/wp-content/uploads/2023/06/JGBAT_Vol19-1-FullText.pdf
Yes

Bringing children into the sociology of consumption: A symbolic consumption perspective

Phokwane LC; Makhitha KM
Research output: contribution to articles
10.7172/2449-6634.jmcbem.2023.2.4
Yes

Does attitude mediate the relationship between perceived ease of use, perceived usefulness, and student intention to adopt online teaching and learning?

Makhitha KM
Research output: contribution to books.

Econet wireless Zimbabwe: A case study on the use of social media marketing

Makwara PT; Wessels EC
Research output: contribution to conferences.

The use of marketing communication tools by small and medium enterprises in Soweto, Gauteng

VF Makhubela; Makhitha KM
Research output: contribution to conferences.

Postgraduate student retention in South Africa: how can student experience help?

Smith CK; Rootman C; Kruger J
Research output: contribution to conferences.

The effect of word-of-mouth communication (WOM) on the purchase decisions of spaza shop customers in Meadowlands, Soweto

Moseki JM
Research output: contribution to conferences.